Hannah Brown is a writer and strategist Constantly searching for elegant solutions to complex problems.
An employee experience software company was looking to establish its niche in a growing HR market. The problem? Their website copy and UX didn’t articulate the company’s value proposition for their Fortune 500 customer base.
Wearing a hat one scoop strategist one scoop writer, I met regularly with key internal stakeholders to outline a UX that clearly highlights GuideSpark’s unique software platform capabilities. With a new and improved site architecture, I authored and refreshed all existing web copy to create an improved informational experience that allows users learn more about GuideSpark and its products. As a result, GuideSpark attracted top-tier industry partnerships with Deloitte and Gartner.